Olympic Branding

For my Typographic Practice - ARTD 222 final I designed an Olympic brand around road cycling. This class was a bit challenging as I typically incorporate type with image when designing, but we were strictly only allowed to use type. As a result, this challenge made me think of experimental solutions to use type as image. As road cycling involves movement and high speeds, I wanted the type to reflect that. After lots of hours of drafting and scrapping ideas, I landed at the concept of a drop shadow behind the rounded text, giving it an illusion of a bicycle, I enjoyed applying my branding design skills in this project by using similar elements throughout the pieces, yet ensuring each piece can be distinct from one another.